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Sosyo Products
BIR Beverages

About Us

Sosyo Products – The Journey of brand BIR

( Indian brand - Product of India )

Refreshing Mumbai — one crisp sip at a time. We craft premium Fruit Juices that celebrates purity, flavour, and local pride.

Sosyo logo
BIR logo

Our Journey

From humble beginnings in Mumbai, BIR Products was born from a simple idea: bring honest, refreshing Juice Beverages to local homes and stalls.

Sosyo Products is a family-owned beverage manufacturing company and the proud owner of the BIR brand of juice beverages. The company was founded and managed by Farazdaq Hajoori and his spouse Alefia Hajoori, who are partners in the business and have dedicated themselves to creating refreshing and innovative beverage products for consumers.

The family includes their son, Husain Hajoori, who joined Sosyo Products in 2020 and actively contributes to the growth and development of the business, and their daughter, Zahra Hajoori. The family belongs to the Dawoodi Bohra community, known for its strong entrepreneurial values and commitment to quality.

Sosyo Products manufactures 100% Cold processed fruit pulp juices by different fruits by the brand name BIR

The Beginning

The journey of BIR began in 1996, when Farazdaq Hajoori introduced a Mosambi Juicemade from natural mosambi pulp. This seasonal flavor was well received by consumers and laid the foundation for the company's expansion into the fruit beverage industry.

Following the success of Mosambi Juice, Sosyo Products expanded its portfolio with Malta Orange, further strengthening the BIR brand in the market.

Over the years, the company continued to innovate and introduced several new flavors, including

  • Fresh Lime
  • Tango Mango
  • Sharoo (made from Rooh Afza)
  • Watermelon

These beverages became exceptionally popular during the holy month of Muharram, particularly from 2009 to 2011, and continue to remain among the top-selling products of the BIR brand in dawoodi bohra community to this day.

Our Range

Driven by a passion for innovation, Sosyo Products has consistently launched new and exciting flavors every year. The growing BIR product range includes:

  • Jaggery
  • Aam Panna
  • Aam Panna with Gud
  • Green Apple
  • Peach Tea
  • Tea Berry (Chai + Strawberry)
  • Jamun
  • Sweet Lime (Mosambi + Lemon)
  • Nimbu Pudina (Lemon Juice + Mint Leaves) - Natural Mojito
  • Nimbu Adrak (Lemon Juice + Ginger) - Ginger Ale Style
  • Coconut Litchi (Coconut Water + Malai + Litchi Juice)
  • Litchi Kalinger (Litchi + Watermelon)
  • Kiwi Kalinger (Kiwi + Watermelon)
  • Melon Berry (Strawberry Juice + Watermelon Juice)
  • Sakar Teti (White Watermelon Juice)
  • Pink Melon (Watermelon Juice + White Watermelon Juice)
  • Malta Basil (Malta Orange Juice + Tulsi Leaves)
  • Ganga Jamuna (Mosambi + Malta Orange Juice)
  • Daram Apple (Pomegranate + Apple Juice)

Today, BIR stands as a trusted beverage brand known for its refreshing taste, quality ingredients, and continuous innovation from the year 2006. Through dedication, hard work, and a commitment to customer satisfaction, Sosyo Products continues to expand its presence while preserving the family values upon which the business was built.

Our Mission

To deliver consistently refreshing, high-quality fruit pulp beverages.

Our Vision

To be Mumbai's most-loved sparkling beverage brand.